This is the single most influential book I’ve ever read. It completely changed the way I look at work, play, and the everyday choices that define who I am.

If you decide to read this book, be prepared to watch the world around you transform from a collection of discrete things, events, and places, into a web of interdependent things, related events, and connected places. You’ll never look at a simple purchasing decision the same way again. You might find your understanding of ‘progress’ has been turned on its head. Whatever effect Natural Capitalism has on you, one thing is for sure – you’ll never be able to forget having read it!

I plan on finishing this book someday.

this book almost made me think like a businessperson, which is a very scary idea. the authors’ argument that capitalism can, and should, be environmentally sound is extremely convincing, even to a quasi-socialist, wannabe-environmentalist like me.

finished in 2001 or 2002