This is my favorite soft drink in the entire world, but is not available in North America as far as I know.

If anyone reading this can help me get Rivella Red at home, please email me!

This is a profoundly important book. Readers will learn, most importantly, about what’s called a ‘progress trap.’

A progress trap is one in which you become ensnared as the result of perfecting a given technology/process/system. The trap triggers a general regression, as the acquisition of the very goal you’re working toward causes some unforseen catastrophe.

The quintessential progress trap was the perfection of hunting. Once humans discovered that they could simply herd buffalo over a cliff to kill them en masse, hunting was deemed to have been perfected; it reached a point where it was tremendously efficient and safe. Thing is… once this hunting practice led to the extinction of the buffalo, everyone began to starve. Mass starvation was the trap laid by the natural progress of hunting.

Intrigued? Prepare to learn a whole lot more about your species and yourself.

This is the single most influential book I’ve ever read. It completely changed the way I look at work, play, and the everyday choices that define who I am.

If you decide to read this book, be prepared to watch the world around you transform from a collection of discrete things, events, and places, into a web of interdependent things, related events, and connected places. You’ll never look at a simple purchasing decision the same way again. You might find your understanding of ‘progress’ has been turned on its head. Whatever effect Natural Capitalism has on you, one thing is for sure – you’ll never be able to forget having read it!