Achieving business growth before the digital era was typically quite challenging. Businesses had to rely on posters, flyers, and even wall and rock paintings in 4000 BCE. We are fortunate in this modern world to have access to a broad range of technological advancements that have made business life more manageable and, often, more lucrative. 

However, access to the best tech doesn’t always mean knowing what to use to achieve business growth. The less tech-savvy business owners could start with some of the following: 

Cloud Computing

Cloud computing is an excellent option for business owners looking to reduce costs through remote working. Rather than leasing an expensive office building, you can find an executive office for rent to cater to your in-house team, also offering flexibility for your remote team. 

Cloud computing consists of both data storage and collaboration tools. You can store all business data on online platforms for employees to access from anywhere in the world. You can also ensure seamless employee communication through cloud-based tools like Google Workspace and Slack. Whether your employees work from home, your executive office, or a beach on a tropical island, they’ll enjoy the same easy work file access. 

eCommerce Platforms

With so much of life’s everyday necessities available at the click of a mouse or touch of a button, shoppers don’t need to venture out of their houses as much. If your business hasn’t embraced the online world, this can spell disaster for your bricks and mortar store. 

Many retail businesses can no longer rely on foot traffic alone to secure a healthy profit. Instead, they need to be where their customers are: online. Now might be the right time to explore eCommerce platforms. 

eCommerce platforms like Magento and Shopify are easy-to-manage online stores that you can implement with the help of a web development team. If your products are available online, you might find securing sales and enjoying business growth much more effortless. 

Digital Marketing

Flyer drops and radio ads still have their place in this advanced world. Still, digital marketing strategies might be how you experience the most business growth. Explore social media marketing, search engine optimization (SEO), email marketing, and content marketing to thrust your business into the spotlight. The more visible you are online, the easier it might be for you to make sales and gain market share. 

AR and VR

Augmented reality (AR) and virtual reality (VR) are becoming more commonplace in businesses as the technology has become more affordable. AR and VR involve alternative ways for clients and customers to enjoy a business’s offerings. 

For example, realtors are now offering virtual tours of physical buildings. Potential new tenants or buyers can see a property as if they are walking through it without even visiting it. Retail businesses are even using AR and VR for innovative and interactive product displays. 

Data Analytics

Making decisions for your business can be hard when you don’t have all the facts. Before we had access to data analytics software, business owners just had to make guesses based on their experience and knowledge and hope for the best. 

That’s now no longer the only approach. You can rely on various analytics tools to learn customer behavior and trends and predict future trends. This information can help you make more informed decisions with more reliable outcomes. 

Business growth is never guaranteed. Still, we have more ways to achieve it than ever before. Learn more about these technological advancements above, and you can put your business in a strong position to achieve that desired growth.