How to Master the Art of Hotel Digital Marketing
Digital marketing is crucial when you’re trying to advertise and advance your hotel in 2020.
Gone are the days of passing out flyers, putting ads on television and in newspapers, and hoping that word-of-mouth is enough to make your business successful.
The hotel industry might seem like one that won’t require a lot of marketing. People always need hotels, right? Why would you need to market yourself?
Believe it or not, hotel digital marketing is just as important as marketing in any other business! If you want to learn how to take advantage of it, we can help.
Keep reading to learn all about mastering digital marketing for hotels.
Get an Awesome Social Media Plan
The most obvious way to begin digital marketing is through social media. Having a cohesive and structured social media marketing plan is crucial for any successful business.
When you’re making your social media posts, don’t just focus on the hotel itself. While you can show off your beautiful rooms, awesome deals, and appealing amenities, also consider the location. Why are people visiting in the first place?
Show off the sandy beaches just a short walk from the hotel, or the hiking spots that are minutes outside of time.
Make sure your social media reach is broad but also makes sense for your business. Utilizing 2 or 3 solid platforms can be better (and easier) than juggling all of them. Focus on Facebook, Instagram, and Twitter to get the most out of your social media presence and take advantage of hashtags and post-sharing.
Learn All About SEO
Your website is the key to your success. Most hotels have online booking and prefer if the customers book directly through that site instead of through booking sites.
This means that you want your website to be visible when people are searching for hotels in your area. Unless you’re a major name in the industry you’re going to have a hard time making it to that coveted front page of search engine results.
This is where search engine optimization (or SEO) comes into play.
You don’t need to be an expert in SEO to make it work for you. You want to read up on the basics, but it’s best to hire some help if you want the best hotel seo results as soon as possible.
Beginners need professionals to do the heavy lifting for them. Develop a strong SEO plan and boost your hotel’s site to the top of the list.
Analyze Your Results
When you’re working on digital marketing you should always be checking on how your efforts are paying off. Not every campaign or strategy is going to be successful.
If you find that you’re not getting an increase in customers or that you aren’t reaching your target demographic, that’s okay! You just have to switch gears and try something new.
The best thing about digital marketing is that it’s flexible and easy to adjust.
How Is Your Hotel Digital Marketing Plan?
Marketing your hotel can seem like an uphill battle but hotel digital marketing, when done correctly, will give you the results that you’ve been looking for.
Keep your social media consistent and fresh and make your website an SEO powerhouse so that you’ve got all of the visibility you need for your hotel to thrive.
For more posts on all of your favorite hot topics, check out the rest of our site!