Entrepreneurship is an appealing idea to many, but figuring out the whole process of building a business can be overwhelming. It consists of making financial decisions, planning, doing market research, and familiarizing the related opportunity areas. However, starting a venture during a pandemic involves high risks.

During the ongoing pandemic, almost every business took a nasty blow. Therefore, it may seem exhausting to build your business during such times. However, strategic planning and groundwork will help you to establish a well-built business base and avoid drawbacks.

In addition to this, it is essential to note that the one size fits all model does not work for building a profitable business. So keep reading this article to organize your thoughts alongside bringing out important details to consider during the process.

Importance of Professional Education.

Business education is crucial to help individuals in the corporate world. Without acquiring top-notch skills, it would be impossible to run or start a business. Besides the fundamental business skills, finance and accounting are also necessary. Business graduates can enhance their skills by opting for degrees like masters in financial management or online master of accounting to penetrate their businesses. In addition, business or finance degrees will help you gain technical skills to make a business viable in the longer run. Moreover, you wouldn’t want to miss out on the online training opportunities available, providing added flexibility and self-paced learning.

Competent Team.

Building and managing a team is unarguably the most crucial building block of any business. Leaders and managers acquire different courses and consistently learn to improve themselves to build an efficient team. Management strives to create a learning organization where employees strive to improve and learn. The organization where employees feel valued and contribute efficiently acts as the primary building block of business. Effective management creates a place where personal growth is rewarded and employees are challenged. Motivated employees will lead to profitability, while frustrated employees will no longer be productive.

Know the audience.

Finding out the targeted audience is the primary building block of any business. Every organization has a determined group of people they are planning to reach. These groups depend on the everyday needs, attributes, and behavior of customers. Without a profitable customer base, no business can succeed. It is crucial to group people into multiple segments to classify and satisfy their needs. They will help you to understand people and how to communicate with them properly. 

Do not just rely on the demographics of the targeted audience; try to learn about their psychographic attributes too. It is essential to understand every detail of the audience to boost up your sales.

Value propositions.

After deciding the customer segments, the next building block is how your company works on products and services to meet easy customer needs. The value proposition generates a unique value for potential customers through mixing quantitative and qualitative elements, including price, design, and customer experience. It will help you innovate your product according to the customer’s needs. Never try to offer what everyone else is offering; think to fill the gaps of customer problems and needs that no one else is fulfilling.

Better communication.

Undoubtedly, customers are the building block of any business. Therefore, companies need to communicate with their customers efficiently to achieve the targeted sales. There are a few channels to help your company to communicate with customers. These channels include websites, advertisements, and social media. Consider which method is the most efficient for communication and go for that. 

How you reach out to every customer will help you in building a relationship with them. Whether your services are personal or automated, it is essential to understand the best method to serve your customers. Once you have understood the needs and requirements of your customers, you will find it a lot easier to make them your potential customers.

Essential resources.

Resources are the crucial assets that are available and required to make your business successful. They will allow you to maintain vital relationships with customers, create revenue and unique value proposition, and reach new markets. They can be either physical, human assets, financial, or intellectual.

Cost structure.

This building block implies costs involved in operating a business model. When your business defines how to create value, generate profit, and maintain customer relationships, you will see costs required on every level. The cost structure of every business is divided into two categories;

  • Cost-driven

Cost-driven structures focus on eliminating the extra expenditures and minimizing the costs. The process includes extensive outsourcing, high automation, low price value propositions, the thinnest cost structure.

  • Value-driven

Value-driven cost structure allows businesses to focus on creating the best value for the targeted customer groups. In addition, it includes personalized and exclusive services.


Building a business in such unprecedented times is difficult. You need a lot of courage, motivation, and financial backup to leap. The first step could be a bit scary. But, once you realize the fundamental steps and execute everything, you’ll start enjoying it. There will be challenges and roadblocks during your journey, but these building blocks will help you push ahead successfully.